The Maharashtra government has appreciated master blaster Sachin Tendulkar for choosing his principles over money, by saying 'no' to endorse a liquor advertisement.
In a letter to the legendary batsman, Minister of Social Justice Department Shivajirao Moghe welcomed his decision, refusing to endorse a liquor advertisement.
"We appreciate Sachin that he is helping us indirectly in the de-addiction campaign run by the Government and also setting up an example for others," Moghe said.
The Minister lauded Sachin for turning down a whopping Rs 20 crore-offer to promote a top liquor or cigarette brand.
Sachin, an idol to crores of youths has shown that he is a responsible citizen of the society and stuck to his principles by rejecting a huge amount, Moghe said.
"I expect that other famous personalities would also follow the foot steps of Sachin and make the society addiction-free," the minister said.
Considering that liquor addiction has destroyed many families and also trapped youths, the Government is drafting a de-addiction policy.
Sachin Tendulkar's endorsements till date:
In a letter to the legendary batsman, Minister of Social Justice Department Shivajirao Moghe welcomed his decision, refusing to endorse a liquor advertisement.
"We appreciate Sachin that he is helping us indirectly in the de-addiction campaign run by the Government and also setting up an example for others," Moghe said.
The Minister lauded Sachin for turning down a whopping Rs 20 crore-offer to promote a top liquor or cigarette brand.
Sachin, an idol to crores of youths has shown that he is a responsible citizen of the society and stuck to his principles by rejecting a huge amount, Moghe said.
"I expect that other famous personalities would also follow the foot steps of Sachin and make the society addiction-free," the minister said.
Considering that liquor addiction has destroyed many families and also trapped youths, the Government is drafting a de-addiction policy.
Sachin Tendulkar's endorsements till date:
- Pepsi: 1992–Present
- Canon: 2006–2009
- Airtel: 2004–2006
- Nazara Technologies: 2005–2008. License for Mobile Content development based on Sachin.
- Reliance Communications sub-licensed brand 'Sachin Tendulkar' to update the user of the latest scores and news in Sachin's voice. Hutch – ICC's prime communication sponsor protested calling Reliance's plan as 'ambush marketing', a charge that Reliance Communication denies.
- Britannia: 2001–2007
- HomeTrade: 2001–2002
- Sunfeast: 2007–2013/14
- National Egg Coordination Committee (NECC): 2003–2005
- Boost: 1990–Present
- Action Shoes: 1995–2000
- Adidas: 2000–2010
- Fiat Palio: 2001 to 2003
- Reynolds: 2007–Present
- TVS: 2002–2005
- ESPN Star Sports: 2002–Present
- G-Hanz: 2005–2007
- Sanyo BPL: 2007–Present
- AIDS Awareness Campaign: 2005
- Colgate-Palmolive
- Philips
- MRF
- VISA
- Aviva
- Royal Bank of Scotland Group
- Toshiba
